Islamic branding: the understanding and perception

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Islamic branding: the understanding and perception

There is such confusion and improper use of the term of Islamic branding and until now there seems to be no clear understanding of what the term Islamic branding means. Therefore to avoid such confusion the term Islamic branding was analyzed by several scholars and this study aims to identify Musli...

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Bibliographic Details
Main Authors:	Mohd Yusof, Y. L., Wan Jusoh, Wan Jamaliah
Format:	Article
Language:	English
Published:	Elsevier 2014
Subjects:	HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/39330/ http://irep.iium.edu.my/39330/1/islamic_branding_Yuslina_and_Wan_Jamaliah.pdf

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