Impact of service quality and trust on customer patronage decision: testing the moderating effects of corporate image

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Impact of service quality and trust on customer patronage decision: testing the moderating effects of corporate image

The aim of this inquiry is to test the impact of service quality and trust on customers’ patronage intention under health insurance products in Malaysia. The research considers the moderating effects of corporate image in between, trust and customers’ patronage intention. In summation, this research...

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Bibliographic Details
Main Authors:	Rahman, Muhammad Sabbir, Mohamad , Osman, Abdel Fattah , Fadi Abdel Muniem
Format:	Proceeding Paper
Language:	English English English
Published:	2014
Subjects:	HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/39261/ http://irep.iium.edu.my/39261/2/aceb2014_submission_43.pdf http://irep.iium.edu.my/39261/3/APIA_ACEB_ProgramBook.pdf http://irep.iium.edu.my/39261/10/impact_of_service_quality.pdf

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