Impact of service quality and trust on customer patronage decision: testing the moderating effects of corporate image
The aim of this inquiry is to test the impact of service quality and trust on customers’ patronage intention under health insurance products in Malaysia. The research considers the moderating effects of corporate image in between, trust and customers’ patronage intention. In summation, this research...
| Main Authors: | , , |
|---|---|
| Format: | Proceeding Paper |
| Language: | English English English |
| Published: |
2014
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/39261/ http://irep.iium.edu.my/39261/2/aceb2014_submission_43.pdf http://irep.iium.edu.my/39261/3/APIA_ACEB_ProgramBook.pdf http://irep.iium.edu.my/39261/10/impact_of_service_quality.pdf |
| _version_ | 1848781750090596352 |
|---|---|
| author | Rahman, Muhammad Sabbir Mohamad , Osman Abdel Fattah , Fadi Abdel Muniem |
| author_facet | Rahman, Muhammad Sabbir Mohamad , Osman Abdel Fattah , Fadi Abdel Muniem |
| author_sort | Rahman, Muhammad Sabbir |
| building | IIUM Repository |
| collection | Online Access |
| description | The aim of this inquiry is to test the impact of service quality and trust on customers’ patronage intention under health insurance products in Malaysia. The research considers the moderating effects of corporate image in between, trust and customers’ patronage intention. In summation, this research also examined the mediating impact of trust in between service quality and patronage intention of health insurance products in Malaysia. The outcomes indicated that all the paths were significant in their relationship except one. Even so the mediation impact of trust was partial rather full. Moreover, the result revealed that there is a moderating effect of corporate image of the structural model measuring the effects of trust on the customers’ patronage intention of health insurance products.
|
| first_indexed | 2025-11-14T15:54:31Z |
| format | Proceeding Paper |
| id | iium-39261 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English English English |
| last_indexed | 2025-11-14T15:54:31Z |
| publishDate | 2014 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-392612018-05-24T06:06:40Z http://irep.iium.edu.my/39261/ Impact of service quality and trust on customer patronage decision: testing the moderating effects of corporate image Rahman, Muhammad Sabbir Mohamad , Osman Abdel Fattah , Fadi Abdel Muniem HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products The aim of this inquiry is to test the impact of service quality and trust on customers’ patronage intention under health insurance products in Malaysia. The research considers the moderating effects of corporate image in between, trust and customers’ patronage intention. In summation, this research also examined the mediating impact of trust in between service quality and patronage intention of health insurance products in Malaysia. The outcomes indicated that all the paths were significant in their relationship except one. Even so the mediation impact of trust was partial rather full. Moreover, the result revealed that there is a moderating effect of corporate image of the structural model measuring the effects of trust on the customers’ patronage intention of health insurance products. 2014-11-12 Proceeding Paper NonPeerReviewed application/pdf en http://irep.iium.edu.my/39261/2/aceb2014_submission_43.pdf application/pdf en http://irep.iium.edu.my/39261/3/APIA_ACEB_ProgramBook.pdf application/pdf en http://irep.iium.edu.my/39261/10/impact_of_service_quality.pdf Rahman, Muhammad Sabbir and Mohamad , Osman and Abdel Fattah , Fadi Abdel Muniem (2014) Impact of service quality and trust on customer patronage decision: testing the moderating effects of corporate image. In: 2014 Asia Conference on Economics & Business Research (ACEB), 13-14th November 2014, Singapore. (Unpublished) http://www.academy.edu.sg/aceb/ |
| spellingShingle | HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products Rahman, Muhammad Sabbir Mohamad , Osman Abdel Fattah , Fadi Abdel Muniem Impact of service quality and trust on customer patronage decision: testing the moderating effects of corporate image |
| title | Impact of service quality and trust on customer patronage decision: testing the moderating effects of corporate image |
| title_full | Impact of service quality and trust on customer patronage decision: testing the moderating effects of corporate image |
| title_fullStr | Impact of service quality and trust on customer patronage decision: testing the moderating effects of corporate image |
| title_full_unstemmed | Impact of service quality and trust on customer patronage decision: testing the moderating effects of corporate image |
| title_short | Impact of service quality and trust on customer patronage decision: testing the moderating effects of corporate image |
| title_sort | impact of service quality and trust on customer patronage decision: testing the moderating effects of corporate image |
| topic | HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products |
| url | http://irep.iium.edu.my/39261/ http://irep.iium.edu.my/39261/ http://irep.iium.edu.my/39261/2/aceb2014_submission_43.pdf http://irep.iium.edu.my/39261/3/APIA_ACEB_ProgramBook.pdf http://irep.iium.edu.my/39261/10/impact_of_service_quality.pdf |