Exploring critical factors choice of piracy products: an empirical investigation on Malaysian customers’

The primary attempt in this study was to explore the influencing factors of the Malaysian consumers toward the pirated products. To explore these factors, this study has conducted a survey among the Malaysian consumers. Structural equation modeling (SEM) approach was employed in order to examine...

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Main Authors: Haque, A. K. M. Ahasanul, Tarofder, Arun Kumar, Rahman, Sabbir
Format: Article
Language:English
Published: EuroJournals, Inc. 2011
Subjects:
Online Access:http://irep.iium.edu.my/3874/
http://irep.iium.edu.my/3874/1/EJEFAS_30_08_%282011%29.pdf
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author Haque, A. K. M. Ahasanul
Tarofder, Arun Kumar
Rahman, Sabbir
author_facet Haque, A. K. M. Ahasanul
Tarofder, Arun Kumar
Rahman, Sabbir
author_sort Haque, A. K. M. Ahasanul
building IIUM Repository
collection Online Access
description The primary attempt in this study was to explore the influencing factors of the Malaysian consumers toward the pirated products. To explore these factors, this study has conducted a survey among the Malaysian consumers. Structural equation modeling (SEM) approach was employed in order to examine the variables. From the result it is revealed that paths are related to the casual processes significantly. The results of the study showed that there is significant relationship between the consumers’ perception and the social influence, personality or believe, pricing and the economy toward the piracy. The outcome of this research showed a comprehensively integrated framework for policy maker and business enterprise to understand the dynamic relationships among dimensions of social influence, pricing, economy, and personality/belief to understand the consumers’ perception. However, further research is needed to examine these factors in Malaysia with additional samples before generalization can be made. Moreover, it is also needed to extend behavior intensions of consumers about piracy and pirated product.
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spelling iium-38742011-12-29T06:20:39Z http://irep.iium.edu.my/3874/ Exploring critical factors choice of piracy products: an empirical investigation on Malaysian customers’ Haque, A. K. M. Ahasanul Tarofder, Arun Kumar Rahman, Sabbir HF5001 Business. Business Administration The primary attempt in this study was to explore the influencing factors of the Malaysian consumers toward the pirated products. To explore these factors, this study has conducted a survey among the Malaysian consumers. Structural equation modeling (SEM) approach was employed in order to examine the variables. From the result it is revealed that paths are related to the casual processes significantly. The results of the study showed that there is significant relationship between the consumers’ perception and the social influence, personality or believe, pricing and the economy toward the piracy. The outcome of this research showed a comprehensively integrated framework for policy maker and business enterprise to understand the dynamic relationships among dimensions of social influence, pricing, economy, and personality/belief to understand the consumers’ perception. However, further research is needed to examine these factors in Malaysia with additional samples before generalization can be made. Moreover, it is also needed to extend behavior intensions of consumers about piracy and pirated product. EuroJournals, Inc. 2011 Article PeerReviewed application/pdf en cc_by_nc http://irep.iium.edu.my/3874/1/EJEFAS_30_08_%282011%29.pdf Haque, A. K. M. Ahasanul and Tarofder, Arun Kumar and Rahman, Sabbir (2011) Exploring critical factors choice of piracy products: an empirical investigation on Malaysian customers’. European Journal of Economics, Finance and Administrative Sciences (30). pp. 84-94. ISSN 1450-2275 http://www.eurojournals.com/EJEFA.htm http://www.eurojournals.com/EJEFAS_30_08.pdf
spellingShingle HF5001 Business. Business Administration
Haque, A. K. M. Ahasanul
Tarofder, Arun Kumar
Rahman, Sabbir
Exploring critical factors choice of piracy products: an empirical investigation on Malaysian customers’
title Exploring critical factors choice of piracy products: an empirical investigation on Malaysian customers’
title_full Exploring critical factors choice of piracy products: an empirical investigation on Malaysian customers’
title_fullStr Exploring critical factors choice of piracy products: an empirical investigation on Malaysian customers’
title_full_unstemmed Exploring critical factors choice of piracy products: an empirical investigation on Malaysian customers’
title_short Exploring critical factors choice of piracy products: an empirical investigation on Malaysian customers’
title_sort exploring critical factors choice of piracy products: an empirical investigation on malaysian customers’
topic HF5001 Business. Business Administration
url http://irep.iium.edu.my/3874/
http://irep.iium.edu.my/3874/
http://irep.iium.edu.my/3874/
http://irep.iium.edu.my/3874/1/EJEFAS_30_08_%282011%29.pdf