Perceived attributes of e-commerce and the adoption decision: the case of Malaysian SMEs
Research on e-commerce adoption in SMEs has gained considerable attention in the past few years. However, most of them were conducted in developed countries such as USA, UK or Australia. This study attempts to understand ecommerce adoption amongst Malaysian SMEs, applying the persuasion stage of the...
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| Format: | Article |
| Language: | English |
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Universiti Kebangsaan Malaysia (UKM)
2008
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| Online Access: | http://irep.iium.edu.my/38651/ http://irep.iium.edu.my/38651/1/Perceived_Attributes_of_E-Commerce_and_the_Adoption_Decision_The_Case_of_Malaysian_SMEs.pdf |
| _version_ | 1848781645159596032 |
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| author | Hussin, Husnayati Mohd Nor, Rafidah Suhaimi, Mohd Adam |
| author_facet | Hussin, Husnayati Mohd Nor, Rafidah Suhaimi, Mohd Adam |
| author_sort | Hussin, Husnayati |
| building | IIUM Repository |
| collection | Online Access |
| description | Research on e-commerce adoption in SMEs has gained considerable attention in the past few years. However, most of them were conducted in developed countries such as USA, UK or Australia. This study attempts to understand ecommerce adoption amongst Malaysian SMEs, applying the persuasion stage of the Diffusion of Innovation Model by Rogers’s. The objective is to
determine the relationship between perceived attributes of e-commerce and the adoption decision by SMEs. A survey method was used to collect data whereby questionnaires were mailed to SME owners or managers in the manufacturing sector. The analysis on 107 responses shows that perceived relative advantage, perceived trialability, and perceived observability have significant influence on the willingness to adopt e-commerce. |
| first_indexed | 2025-11-14T15:52:51Z |
| format | Article |
| id | iium-38651 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T15:52:51Z |
| publishDate | 2008 |
| publisher | Universiti Kebangsaan Malaysia (UKM) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-386512014-10-14T03:44:32Z http://irep.iium.edu.my/38651/ Perceived attributes of e-commerce and the adoption decision: the case of Malaysian SMEs Hussin, Husnayati Mohd Nor, Rafidah Suhaimi, Mohd Adam T Technology (General) Research on e-commerce adoption in SMEs has gained considerable attention in the past few years. However, most of them were conducted in developed countries such as USA, UK or Australia. This study attempts to understand ecommerce adoption amongst Malaysian SMEs, applying the persuasion stage of the Diffusion of Innovation Model by Rogers’s. The objective is to determine the relationship between perceived attributes of e-commerce and the adoption decision by SMEs. A survey method was used to collect data whereby questionnaires were mailed to SME owners or managers in the manufacturing sector. The analysis on 107 responses shows that perceived relative advantage, perceived trialability, and perceived observability have significant influence on the willingness to adopt e-commerce. Universiti Kebangsaan Malaysia (UKM) 2008 Article PeerReviewed application/pdf en http://irep.iium.edu.my/38651/1/Perceived_Attributes_of_E-Commerce_and_the_Adoption_Decision_The_Case_of_Malaysian_SMEs.pdf Hussin, Husnayati and Mohd Nor, Rafidah and Suhaimi, Mohd Adam (2008) Perceived attributes of e-commerce and the adoption decision: the case of Malaysian SMEs. Jurnal Teknologi Maklumat & Multimedia, 5. pp. 107-125. ISSN 2289-2192 (O), 1823-0113 (P) http://ejournals.ukm.my/apjitm/article/view/1282 |
| spellingShingle | T Technology (General) Hussin, Husnayati Mohd Nor, Rafidah Suhaimi, Mohd Adam Perceived attributes of e-commerce and the adoption decision: the case of Malaysian SMEs |
| title | Perceived attributes of e-commerce and the adoption decision: the case of Malaysian SMEs |
| title_full | Perceived attributes of e-commerce and the adoption decision: the case of Malaysian SMEs |
| title_fullStr | Perceived attributes of e-commerce and the adoption decision: the case of Malaysian SMEs |
| title_full_unstemmed | Perceived attributes of e-commerce and the adoption decision: the case of Malaysian SMEs |
| title_short | Perceived attributes of e-commerce and the adoption decision: the case of Malaysian SMEs |
| title_sort | perceived attributes of e-commerce and the adoption decision: the case of malaysian smes |
| topic | T Technology (General) |
| url | http://irep.iium.edu.my/38651/ http://irep.iium.edu.my/38651/ http://irep.iium.edu.my/38651/1/Perceived_Attributes_of_E-Commerce_and_the_Adoption_Decision_The_Case_of_Malaysian_SMEs.pdf |