Choice criteria for mobile telecom operator: empirical investigation among Malaysian customers

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Choice criteria for mobile telecom operator: empirical investigation among Malaysian customers

The purpose of this paper is to investigate the choice criteria for a mobile phone operator in the Malaysian Mobile Telecom market by the customers. Structural equation models were applied to test the propositions by means of a survey of a random sample of 400 mobile telecom customers from major...

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Bibliographic Details
Main Authors:	Rahman, Sabbir, Haque, A. K. M. Ahasanul, Ahmad, Mohd Ismail Sayyed
Format:	Article
Language:	English
Published:	American Scholars Press, Inc. 2011
Subjects:	HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/3856/ http://irep.iium.edu.my/3856/1/Choice_Criteria_%28Int._Business_Review%29.pdf

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