Choice criteria for mobile telecom operator: empirical investigation among Malaysian customers
The purpose of this paper is to investigate the choice criteria for a mobile phone operator in the Malaysian Mobile Telecom market by the customers. Structural equation models were applied to test the propositions by means of a survey of a random sample of 400 mobile telecom customers from major...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
American Scholars Press, Inc.
2011
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/3856/ http://irep.iium.edu.my/3856/1/Choice_Criteria_%28Int._Business_Review%29.pdf |
| _version_ | 1848776227318398976 |
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| author | Rahman, Sabbir Haque, A. K. M. Ahasanul Ahmad, Mohd Ismail Sayyed |
| author_facet | Rahman, Sabbir Haque, A. K. M. Ahasanul Ahmad, Mohd Ismail Sayyed |
| author_sort | Rahman, Sabbir |
| building | IIUM Repository |
| collection | Online Access |
| description | The purpose of this paper is to investigate the choice criteria for a mobile phone operator in
the Malaysian Mobile Telecom market by the customers. Structural equation models were applied to
test the propositions by means of a survey of a random sample of 400 mobile telecom customers from
major cities in Malaysia. It was found that the price and service quality hypothesis are more important
than the brand image hypothesis. From this research, mobile telecom managers can learn and plan to
offer attractive offer in the market that meet Malaysian customers’ needs. |
| first_indexed | 2025-11-14T14:26:44Z |
| format | Article |
| id | iium-3856 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T14:26:44Z |
| publishDate | 2011 |
| publisher | American Scholars Press, Inc. |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-38562011-12-20T07:00:52Z http://irep.iium.edu.my/3856/ Choice criteria for mobile telecom operator: empirical investigation among Malaysian customers Rahman, Sabbir Haque, A. K. M. Ahasanul Ahmad, Mohd Ismail Sayyed HF5001 Business. Business Administration HF5410 Marketing. Distribution of products The purpose of this paper is to investigate the choice criteria for a mobile phone operator in the Malaysian Mobile Telecom market by the customers. Structural equation models were applied to test the propositions by means of a survey of a random sample of 400 mobile telecom customers from major cities in Malaysia. It was found that the price and service quality hypothesis are more important than the brand image hypothesis. From this research, mobile telecom managers can learn and plan to offer attractive offer in the market that meet Malaysian customers’ needs. American Scholars Press, Inc. 2011 Article PeerReviewed application/pdf en cc_by_nc http://irep.iium.edu.my/3856/1/Choice_Criteria_%28Int._Business_Review%29.pdf Rahman, Sabbir and Haque, A. K. M. Ahasanul and Ahmad, Mohd Ismail Sayyed (2011) Choice criteria for mobile telecom operator: empirical investigation among Malaysian customers. International Management Review, 7 (1). pp. 50-57. ISSN 1551-6849 http://news-business.vlex.com/source/international-management-review-3659 http://www.usimr.org/IMR-1-2011/v7n111-art6.pdf |
| spellingShingle | HF5001 Business. Business Administration HF5410 Marketing. Distribution of products Rahman, Sabbir Haque, A. K. M. Ahasanul Ahmad, Mohd Ismail Sayyed Choice criteria for mobile telecom operator: empirical investigation among Malaysian customers |
| title | Choice criteria for mobile telecom operator: empirical investigation among Malaysian customers |
| title_full | Choice criteria for mobile telecom operator: empirical investigation among Malaysian customers |
| title_fullStr | Choice criteria for mobile telecom operator: empirical investigation among Malaysian customers |
| title_full_unstemmed | Choice criteria for mobile telecom operator: empirical investigation among Malaysian customers |
| title_short | Choice criteria for mobile telecom operator: empirical investigation among Malaysian customers |
| title_sort | choice criteria for mobile telecom operator: empirical investigation among malaysian customers |
| topic | HF5001 Business. Business Administration HF5410 Marketing. Distribution of products |
| url | http://irep.iium.edu.my/3856/ http://irep.iium.edu.my/3856/ http://irep.iium.edu.my/3856/ http://irep.iium.edu.my/3856/1/Choice_Criteria_%28Int._Business_Review%29.pdf |