Customer satisfaction mobile phone services: an empirical study on Grameen Phone (GP) and Banglalink (BL) in Bangladesh

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Customer satisfaction mobile phone services: an empirical study on Grameen Phone (GP) and Banglalink (BL) in Bangladesh

This study is to examine the satisfaction of customers towars the mobile phone services in Bangladesh based on the Mertin Fishbein's multiattribute attitude model. Some important factors or attributes (i.e., services) of GP and BL that affect the satisfaction level of the customers have been id...

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Bibliographic Details
Main Authors:	Haque, A. K. M. Ahasanul, Nuruzzaman, N, Kalam, Abul
Format:	Article
Language:	English
Published:	Medwell Journals 2011
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/3848/ http://irep.iium.edu.my/3848/1/Banglalink_%28International_Business_Management%29_2011.pdf

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