Consumer’s intention to purchase towards green technology- a case study in automatize industry in Kuala Lumpur Malaysia

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Consumer’s intention to purchase towards green technology- a case study in automatize industry in Kuala Lumpur Malaysia

This paper investigates how individual values and attitudes in a developing country like Malaysia influence purchase intention of an environmental friendly car using the motivation Theory of Reasoned Action (TRA). It also investigates how value may affect attitudes towards environmentally responsibl...

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Bibliographic Details
Main Author:	Afroz, Rafia
Format:	Monograph
Language:	English
Published:	s.n 2013
Subjects:	HE5601 Automative transportation T Technology (General)
Online Access:	http://irep.iium.edu.my/38212/ http://irep.iium.edu.my/38212/1/EDW_A12-515-1306.pdf

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