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Exploring the degree of influence of different advertisement role in enhancing brand image for higher learning institutions

This research inquiries about the effect of various forms of advertisement on enhancing brand image for higher learning institutions. The survey applied a questionnaire study of 250 respondents. Data were analysed thorough multiple regression analysis and other descriptive sta...

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Bibliographic Details
Main Authors:	Khan, Md. Ashraful Azam, Rahman, Muhammad Sabbir
Format:	Article
Language:	English
Published:	The International Journal Research Publications 2014
Subjects:	HF Commerce HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/38028/ http://irep.iium.edu.my/38028/1/Research_journal_of_social_science_and_management.pdf

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