Determinants of loyalty in GCC Islamic banks: an exploratory study

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Determinants of loyalty in GCC Islamic banks: an exploratory study

Nowadays, protecting market share against rival firms is more important than ever due to the decline in market growth rate and the increase in the competition. The main requirement for protecting market share is to create loyal customers. Management needs to realize the effects of customer loyalty o...

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Bibliographic Details
Main Authors:	Alobaad, Alaa, Abduh, Muhamad, Abdin, Thawab
Format:	Proceeding Paper
Language:	English
Published:	2014
Subjects:	BP173.75 Islam and economics HG1501 Banking
Online Access:	http://irep.iium.edu.my/37889/ http://irep.iium.edu.my/37889/1/abduh.pdf

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