Determinants of loyalty in GCC Islamic banks: an exploratory study

Nowadays, protecting market share against rival firms is more important than ever due to the decline in market growth rate and the increase in the competition. The main requirement for protecting market share is to create loyal customers. Management needs to realize the effects of customer loyalty o...

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Main Authors: Alobaad, Alaa, Abduh, Muhamad, Abdin, Thawab
Format: Proceeding Paper
Language:English
Published: 2014
Subjects:
Online Access:http://irep.iium.edu.my/37889/
http://irep.iium.edu.my/37889/1/abduh.pdf
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author Alobaad, Alaa
Abduh, Muhamad
Abdin, Thawab
author_facet Alobaad, Alaa
Abduh, Muhamad
Abdin, Thawab
author_sort Alobaad, Alaa
building IIUM Repository
collection Online Access
description Nowadays, protecting market share against rival firms is more important than ever due to the decline in market growth rate and the increase in the competition. The main requirement for protecting market share is to create loyal customers. Management needs to realize the effects of customer loyalty on business growth and profits. Therefore the main objective of this paper is to examine customer satisfaction and loyalty upon Islamic banks particularly in GCC countries and find interrelationships between service quality, emotional satisfaction, and image on attitudinal and behavioral loyalty. By using survey‚ data of this study were collected from a convenience sample of 600 Islamic banking customers. The outcomes of this study might have useful implications as a guideline for economic decision-makers, banks, and GCC governments since it can reduce switching phenomenon in banks which also increases the profitability.
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format Proceeding Paper
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institution International Islamic University Malaysia
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language English
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publishDate 2014
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spelling iium-378892018-06-19T02:56:35Z http://irep.iium.edu.my/37889/ Determinants of loyalty in GCC Islamic banks: an exploratory study Alobaad, Alaa Abduh, Muhamad Abdin, Thawab BP173.75 Islam and economics HG1501 Banking Nowadays, protecting market share against rival firms is more important than ever due to the decline in market growth rate and the increase in the competition. The main requirement for protecting market share is to create loyal customers. Management needs to realize the effects of customer loyalty on business growth and profits. Therefore the main objective of this paper is to examine customer satisfaction and loyalty upon Islamic banks particularly in GCC countries and find interrelationships between service quality, emotional satisfaction, and image on attitudinal and behavioral loyalty. By using survey‚ data of this study were collected from a convenience sample of 600 Islamic banking customers. The outcomes of this study might have useful implications as a guideline for economic decision-makers, banks, and GCC governments since it can reduce switching phenomenon in banks which also increases the profitability. 2014-08-18 Proceeding Paper PeerReviewed application/pdf en http://irep.iium.edu.my/37889/1/abduh.pdf Alobaad, Alaa and Abduh, Muhamad and Abdin, Thawab (2014) Determinants of loyalty in GCC Islamic banks: an exploratory study. In: Islamic Business Management Conference (IBMC 2014), 18-19 August 2014, Kuala Lumpur. (Unpublished)
spellingShingle BP173.75 Islam and economics
HG1501 Banking
Alobaad, Alaa
Abduh, Muhamad
Abdin, Thawab
Determinants of loyalty in GCC Islamic banks: an exploratory study
title Determinants of loyalty in GCC Islamic banks: an exploratory study
title_full Determinants of loyalty in GCC Islamic banks: an exploratory study
title_fullStr Determinants of loyalty in GCC Islamic banks: an exploratory study
title_full_unstemmed Determinants of loyalty in GCC Islamic banks: an exploratory study
title_short Determinants of loyalty in GCC Islamic banks: an exploratory study
title_sort determinants of loyalty in gcc islamic banks: an exploratory study
topic BP173.75 Islam and economics
HG1501 Banking
url http://irep.iium.edu.my/37889/
http://irep.iium.edu.my/37889/1/abduh.pdf