Determinant of customer loyalty in Malaysian takaful industry

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Determinant of customer loyalty in Malaysian takaful industry

The Malaysian Takaful industry is considered a growing industry with significant progress and continues to play an important socioeconomic role within the economy. In the new global economy, service providers are competing to develop and retain customers through increased satisfaction and loyalty. T...

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Bibliographic Details
Main Authors:	Abu Hassan, Lailatul Faizah, Wan Jusoh, Wan Jamaliah, Hamid, Zarinah
Format:	Article
Language:	English
Published:	Elsevier 2014
Subjects:	HF5001 Business. Business Administration HG4001 Financial management. Business finance. Corporation finance. HG8011 Insurance
Online Access:	http://irep.iium.edu.my/37478/ http://irep.iium.edu.my/37478/1/Determinant_of_Customer_Loyalty-Procedia_Social_and_Behavioral_Sciences_130_Elsevier.pdf

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