Service quality and customers’ patronage decision of healthcare insurance products: in-depth interview approach

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Service quality and customers’ patronage decision of healthcare insurance products: in-depth interview approach

The purpose of this qualitative research is to explore the role of service quality on customers’ patronage decision of Malaysian health insurance products. Through a critical review of the literature about service quality and customers’ patronage intention this research proposed a relationship of se...

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Bibliographic Details
Main Authors:	Rahman, Muhammad Sabbir, AbdelFattah, Fadi AbdelMuniem, Mohamad, Osman
Format:	Article
Language:	English
Published:	Human Resource Management Academic Research Society 2014
Subjects:	HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/37465/ http://irep.iium.edu.my/37465/1/Service_Quality_and_Customers_Patronage_Decision_of_Healthcare_Insurance_Products1.pdf

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