Islamic relationship marketing practice, customer satisfaction, and retention: a mediation analysis

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Islamic relationship marketing practice, customer satisfaction, and retention: a mediation analysis

The aim of this study is to develop an indirect effect of customer satisfaction towards the structural relationship of the Takaful agents’ Islamic relationship marketing (IRM) practice and future customer retention. The model was designed and later examined by utilizing the Structural Equation Model...

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Bibliographic Details
Main Author:	Che Mohd Salleh, Marhanum
Format:	Article
Language:	English
Published:	INSI Publications 2014
Subjects:	HA29 Theory and method of social science statistics HG Finance
Online Access:	http://irep.iium.edu.my/37252/ http://irep.iium.edu.my/37252/1/Marhanum_Journal_Article.pdf

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