Service quality and students’ satisfaction towards
purchasing online educational resources

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Service quality and students’ satisfaction towards purchasing online educational resources

The aim of this research is to explore the degree of influence of the variables:reliability, responsiveness, ease of use and security on the student satisfaction in purchasing online educational resources. A sample of 250 Malaysian and foreign students from different level participated in this inqu...

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Bibliographic Details
Main Authors:	Rahman, Muhammad Sabbir, Abu Zarim, Zainal
Format:	Article
Language:	English English
Published:	American Research Institute for Policy Development 2014
Subjects:	HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/37042/ http://irep.iium.edu.my/37042/1/Acceptance_letter_MKT_ID_1019.pdf http://irep.iium.edu.my/37042/2/Full_paper.pdf

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