Factors affecting hybrid car purchase intention in Malaysia

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Factors affecting hybrid car purchase intention in Malaysia

The paradox between mobility of private transport and the consumption of petrol poses difficulty for the Government to maintain living standard without the expense of environmental pollution. The capital used in petrol subsidies may backlash the continuous improvement for the nation. These national...

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Bibliographic Details
Main Authors:	Woon, Yaw Hor, Hishamuddin, Ismail, Rahman, Muhammad Sabbir
Format:	Proceeding Paper
Language:	English English
Published:	2014
Subjects:	HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/36983/ http://irep.iium.edu.my/36983/1/Conferrence_acceptance_with_Hor.pdf http://irep.iium.edu.my/36983/4/pdf_Full_Paper_-_Factors_Affecting_Hybrid_Car_Purchase_Intention_in_Malaysia.pdf

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