Factor determining customers' repurchase intention of healthcare insurance products

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Factor determining customers' repurchase intention of healthcare insurance products

This inquiry studies the empirical testing the determinant of customers’ repurchase intention of health care insurance products in Malaysia. The research was established on an empirical investigation of the existing health insurance customers from Klag valley area Malaysia. The main data for the stu...

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Bibliographic Details
Main Authors:	Rahman, Muhammad Sabbir, Mohamad, Osman, AbdelFattah, Fadi AbdelMuniem, Aziz, Nusrtae
Format:	Proceeding Paper
Language:	English English
Published:	2014
Subjects:	HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/36981/ http://irep.iium.edu.my/36981/1/Conferrence_Dr.sabbir_and_fadi.pdf http://irep.iium.edu.my/36981/4/pdf_Final_Conferrence_paper_FRGS_fadi_%281%29.pdf

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