Shopping day and time preferences of Malaysian hypermarket consumers

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Shopping day and time preferences of Malaysian hypermarket consumers

This research looks at consumer preference concerning shopping day and time within the Malaysian market. There are five main hypermarket players in Malaysia. The analysis of this research is based on cross-tabulation analysis between the hypermarket players and the preferred shopping day and time....

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Bibliographic Details
Main Authors:	Hassan, Hasliza, Rahman, Muhammad Sabbir, Sade, Abu Bakar
Format:	Proceeding Paper
Language:	English English
Published:	2014
Subjects:	HF Commerce HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/36978/ http://irep.iium.edu.my/36978/1/Conferrence_Dr._Sabbir_and_Haslza.pdf http://irep.iium.edu.my/36978/2/AABSS2014-24_%28Full_paper%29.pdf

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