Public Relations (PR) and Corporate Social Responsibility (CSR) in Malaysia: A critical reflection

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Public Relations (PR) and Corporate Social Responsibility (CSR) in Malaysia: A critical reflection

In the 1980s, several key policies were introduced to transform Malaysia from an agricultural based economy to an industrial nation e.g., the ‘Malaysian Incorporated’, ‘Industrialization’ and ‘Privatization’ policies. This study chronicles the early development of public relations (PR) in Malaysia a...

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Bibliographic Details
Main Author:	Ahmad, Zeti Azreen
Format:	Proceeding Paper
Language:	English English English
Published:	2013
Subjects:	H61.8 Communication of information
Online Access:	http://irep.iium.edu.my/35877/ http://irep.iium.edu.my/35877/1/PR_and_CSR.pdf http://irep.iium.edu.my/35877/2/PR_and_CSR-_Bournemouth.pdf http://irep.iium.edu.my/35877/3/Tentative_Program__IHPRC_2013.pdf

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