A semiotic analysis of print advertisements in the Malaysian General Elections 2013 Campaign
The campaigning in the General Elections 2013 proved to be an interesting moment for Malaysians with the existence of close competition between the political parties. A semiotics analysis was carried out on selected unduplicated print advertisements taken from Utusan Malaysia and the New Straits Tim...
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| Format: | Proceeding Paper |
| Language: | English English English |
| Published: |
2013
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| Online Access: | http://irep.iium.edu.my/35377/ http://irep.iium.edu.my/35377/1/International_GE_13_Seminar_17January2014.pdf http://irep.iium.edu.my/35377/4/Letter_of_Invitation_-_International_GE_Seminar_29May2013.jpeg http://irep.iium.edu.my/35377/5/Letter_of_Appreciation_GE_Seminar_-_May_2013.jpeg |
| _version_ | 1848781043634536448 |
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| author | Mokhtar, Aida |
| author_facet | Mokhtar, Aida |
| author_sort | Mokhtar, Aida |
| building | IIUM Repository |
| collection | Online Access |
| description | The campaigning in the General Elections 2013 proved to be an interesting moment for Malaysians with the existence of close competition between the political parties. A semiotics analysis was carried out on selected unduplicated print advertisements taken from Utusan Malaysia and the New Straits Times. There were three analysts from the main ethnic groups in Malaysia: the Malay, Chinese and Indian groups. The findings of this research study found that the analysts had different interpretations of the print advertisements in terms of the themes and signs identified. |
| first_indexed | 2025-11-14T15:43:17Z |
| format | Proceeding Paper |
| id | iium-35377 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English English English |
| last_indexed | 2025-11-14T15:43:17Z |
| publishDate | 2013 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-353772014-12-30T07:19:14Z http://irep.iium.edu.my/35377/ A semiotic analysis of print advertisements in the Malaysian General Elections 2013 Campaign Mokhtar, Aida H Social Sciences (General) The campaigning in the General Elections 2013 proved to be an interesting moment for Malaysians with the existence of close competition between the political parties. A semiotics analysis was carried out on selected unduplicated print advertisements taken from Utusan Malaysia and the New Straits Times. There were three analysts from the main ethnic groups in Malaysia: the Malay, Chinese and Indian groups. The findings of this research study found that the analysts had different interpretations of the print advertisements in terms of the themes and signs identified. 2013-07-07 Proceeding Paper NonPeerReviewed application/pdf en http://irep.iium.edu.my/35377/1/International_GE_13_Seminar_17January2014.pdf application/pdf en http://irep.iium.edu.my/35377/4/Letter_of_Invitation_-_International_GE_Seminar_29May2013.jpeg application/pdf en http://irep.iium.edu.my/35377/5/Letter_of_Appreciation_GE_Seminar_-_May_2013.jpeg Mokhtar, Aida (2013) A semiotic analysis of print advertisements in the Malaysian General Elections 2013 Campaign. In: International GE 13 Seminar, 7-8 July 2013, Gombak. (Unpublished) |
| spellingShingle | H Social Sciences (General) Mokhtar, Aida A semiotic analysis of print advertisements in the Malaysian General Elections 2013 Campaign |
| title | A semiotic analysis of print advertisements in the Malaysian General Elections 2013 Campaign |
| title_full | A semiotic analysis of print advertisements in the Malaysian General Elections 2013 Campaign |
| title_fullStr | A semiotic analysis of print advertisements in the Malaysian General Elections 2013 Campaign |
| title_full_unstemmed | A semiotic analysis of print advertisements in the Malaysian General Elections 2013 Campaign |
| title_short | A semiotic analysis of print advertisements in the Malaysian General Elections 2013 Campaign |
| title_sort | semiotic analysis of print advertisements in the malaysian general elections 2013 campaign |
| topic | H Social Sciences (General) |
| url | http://irep.iium.edu.my/35377/ http://irep.iium.edu.my/35377/1/International_GE_13_Seminar_17January2014.pdf http://irep.iium.edu.my/35377/4/Letter_of_Invitation_-_International_GE_Seminar_29May2013.jpeg http://irep.iium.edu.my/35377/5/Letter_of_Appreciation_GE_Seminar_-_May_2013.jpeg |