Can consumption make you happy? Exploring student's quality of life from marketing perspective

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Can consumption make you happy? Exploring student's quality of life from marketing perspective

This present study explored the concept of quality of life (QOL) marketing from the perspective of students. Furthermore, it generated qualitative data which will open doors for future research in the same area. This study adopts a qualitative approach, using in-depth face-to-face interviews. A tota...

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Bibliographic Details
Main Authors:	Jan, Muhammad Tahir, Zain, Osman M., Jehangir , Muhammad
Format:	Article
Language:	English
Published:	Management Journals, United States 2011
Subjects:	HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/34968/ http://irep.iium.edu.my/34968/1/Can_consumption_make_you_happy-_IJEMS_%282011%29.pdf

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