A roadmap for CRM success: in light of the technology CSFS

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A roadmap for CRM success: in light of the technology CSFS

The primary objective of this paper is to develop a conceptual framework that depicts the impact of technology related critical success factors (CSFs) on customer relationship management (CRM) success, namely, customer satisfaction. This paper uses a qualitative methodology that comprises of a compr...

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Bibliographic Details
Main Authors:	Jan, Muhammad Tahir, Omar, Azura, Zain, Osman M., Abdullah, Kalthom
Format:	Article
Language:	English
Published:	JM Publishers 2011
Subjects:	HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/34967/ http://irep.iium.edu.my/34967/1/A_roadmap_for_CRM_success_-_In_light_of_technology_CSFs.pdf

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