Customer decision making vis-à-vis halal branding

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Customer decision making vis-à-vis halal branding

Understanding the preference of Muslim youth for halal (religiously permissible)certified products in their search for branded items was the underlying motive behind this research. Since sportswear brand owners usually target youth market segments, Muslim youth in the Malaysian market were selected...

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Bibliographic Details
Main Author:	Mohd. Israil, Khaliq Ahmad
Format:	Article
Language:	English
Published:	Malaysian Institute of Management 2013
Subjects:	HF5549 Personnel management
Online Access:	http://irep.iium.edu.my/34857/ http://irep.iium.edu.my/34857/4/customer_Decision_Making_Vis-%C3%A0-Vis_Halal.pdf

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