Al Wakalah and its impact on the growth and performance
of Takaful companies: a Malaysian case

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Al Wakalah and its impact on the growth and performance of Takaful companies: a Malaysian case

Marketing Islamic insurance (takaful) products does not imply exploiting the religious factor alone. Equally important is the marketing channel. As a marketing tool the agency system is vital. Insurance agents who sell policies are not employees of insurance companies. They work on a commission basi...

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Bibliographic Details
Main Authors:	Annuar, Hairul Azlan, Rosly, Saiful Azhar, Abdul Rashid, Hafiz Majdi
Format:	Article
Language:	English
Published:	European Center for Peace and Development of the University for Peace 2004
Subjects:	HF5601 Accounting. Bookkeeping
Online Access:	http://irep.iium.edu.my/3469/ http://irep.iium.edu.my/3469/1/Al_wakalah_and_its_impact_on_the_growth_and_performance_of_takaful_companies.pdf

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