Factors influencing of tourist loyalty: a study on tourist destinations in Malaysia

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Factors influencing of tourist loyalty: a study on tourist destinations in Malaysia

This study was trying to explore factors that lead to tourist’s loyalty inn terms of choice tourist destinations .This research was conducted three stages of data analysis for instance: descriptive statistics, exploratory factor analysis; and multiple regression analysis to test the hypothesis. Mult...

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Bibliographic Details
Main Authors:	Haque, A. K. M. Ahasanul, Khan, A
Format:	Proceeding Paper
Language:	English
Published:	2013
Subjects:	HF5001 Business. Business Administration HM1176 Social influence. Social pressure
Online Access:	http://irep.iium.edu.my/34493/ http://irep.iium.edu.my/34493/1/Tourist_Loyalty_%28WBI%29_KL_2013.pdf

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