Factors influencing of tourist loyalty: a study on tourist destinations in Malaysia
This study was trying to explore factors that lead to tourist’s loyalty inn terms of choice tourist destinations .This research was conducted three stages of data analysis for instance: descriptive statistics, exploratory factor analysis; and multiple regression analysis to test the hypothesis. Mult...
| Main Authors: | , |
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| Format: | Proceeding Paper |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/34493/ http://irep.iium.edu.my/34493/1/Tourist_Loyalty_%28WBI%29_KL_2013.pdf |
| _version_ | 1848780920670126080 |
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| author | Haque, A. K. M. Ahasanul Khan, A |
| author_facet | Haque, A. K. M. Ahasanul Khan, A |
| author_sort | Haque, A. K. M. Ahasanul |
| building | IIUM Repository |
| collection | Online Access |
| description | This study was trying to explore factors that lead to tourist’s loyalty inn terms of choice tourist destinations .This research was conducted three stages of data analysis for instance: descriptive statistics, exploratory factor analysis; and multiple regression analysis to test the hypothesis. Multiple Regressions was employed to identify the relationship among the variables. Results showed that Destination Image, Perceived Value and Service Quality have a positive relationship with tourist loyalty on tourist
destination in Malaysia. Explore of significant factors influencing tourist satisfaction for making strategic
marketing plans to encourage tourists to visit in Malaysia.
Incompletion, the outcome of this study provides a
useful source of information for global marketers to understand and satisfaction, finally positive loyalty towards tourism destination in Malaysia |
| first_indexed | 2025-11-14T15:41:20Z |
| format | Proceeding Paper |
| id | iium-34493 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T15:41:20Z |
| publishDate | 2013 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-344932014-01-20T02:27:26Z http://irep.iium.edu.my/34493/ Factors influencing of tourist loyalty: a study on tourist destinations in Malaysia Haque, A. K. M. Ahasanul Khan, A HF5001 Business. Business Administration HM1176 Social influence. Social pressure This study was trying to explore factors that lead to tourist’s loyalty inn terms of choice tourist destinations .This research was conducted three stages of data analysis for instance: descriptive statistics, exploratory factor analysis; and multiple regression analysis to test the hypothesis. Multiple Regressions was employed to identify the relationship among the variables. Results showed that Destination Image, Perceived Value and Service Quality have a positive relationship with tourist loyalty on tourist destination in Malaysia. Explore of significant factors influencing tourist satisfaction for making strategic marketing plans to encourage tourists to visit in Malaysia. Incompletion, the outcome of this study provides a useful source of information for global marketers to understand and satisfaction, finally positive loyalty towards tourism destination in Malaysia 2013 Proceeding Paper PeerReviewed application/pdf en http://irep.iium.edu.my/34493/1/Tourist_Loyalty_%28WBI%29_KL_2013.pdf Haque, A. K. M. Ahasanul and Khan, A (2013) Factors influencing of tourist loyalty: a study on tourist destinations in Malaysia. In: Third Asia-Pacific Business Research Conference, 25-26 February 2013, Hotel Istana Kuala Lumpur. |
| spellingShingle | HF5001 Business. Business Administration HM1176 Social influence. Social pressure Haque, A. K. M. Ahasanul Khan, A Factors influencing of tourist loyalty: a study on tourist destinations in Malaysia |
| title | Factors influencing of tourist loyalty: a study on tourist destinations in Malaysia |
| title_full | Factors influencing of tourist loyalty: a study on tourist destinations in Malaysia |
| title_fullStr | Factors influencing of tourist loyalty: a study on tourist destinations in Malaysia |
| title_full_unstemmed | Factors influencing of tourist loyalty: a study on tourist destinations in Malaysia |
| title_short | Factors influencing of tourist loyalty: a study on tourist destinations in Malaysia |
| title_sort | factors influencing of tourist loyalty: a study on tourist destinations in malaysia |
| topic | HF5001 Business. Business Administration HM1176 Social influence. Social pressure |
| url | http://irep.iium.edu.my/34493/ http://irep.iium.edu.my/34493/1/Tourist_Loyalty_%28WBI%29_KL_2013.pdf |