The impact of online customer experience (OCE) on service quality in Malaysia

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The impact of online customer experience (OCE) on service quality in Malaysia

Nowadays, online product communities have turned into an integral element of Web-based strategies of many corporations. This facility allows customers to be kept in touch with producer companies. Hence, these conditions raising the importance of customer experience in the online environment as we...

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Bibliographic Details
Main Authors:	Salimi, Mehrdad Salehi Meysam, Haque, A. K. M. Ahasanul
Format:	Article
Language:	English
Published:	IDOSI Publication 2013
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/34476/ http://irep.iium.edu.my/34476/1/The_Impact_of_Online_Customer_Experience_%28OCE%29_on_Service_Quality_in_Malaysia.pdf

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