Effects of supply chain management practices on customer satisfaction: evidence from pharmaceutical industry of Bangladesh

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Effects of supply chain management practices on customer satisfaction: evidence from pharmaceutical industry of Bangladesh

Purpose: Supply Chain Management (SCM) practices can significantly impact one aspect of organizational outcomes, i.e., customer satisfaction of drug manufacturers in the pharmaceutical industry. This study, therefore, seeks to find out the influencing dimensions of SCM practices and examine empirica...

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Bibliographic Details
Main Authors:	Haque, Mahbubul, Islam, Rafikul
Format:	Article
Language:	English
Published:	Universal Publishers, Boca Raton, Florida 2013
Subjects:	H Social Sciences (General)
Online Access:	http://irep.iium.edu.my/34259/ http://irep.iium.edu.my/34259/1/GBMR_Mahbub.pdf

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