Islamic perspective on marketing mix
Islam is a religion that has economic and business system s that are well defined and have proven their efficacy a nd strength. In fact, Islam is a religious faith which cannot be separated from the realities of daily human activities, either religiosity, social or commercial. Given the scenario t...
| Main Authors: | , |
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| Format: | Proceeding Paper |
| Language: | English English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/34070/ http://irep.iium.edu.my/34070/1/Izmir.jpg http://irep.iium.edu.my/34070/5/Islamic_Perspective_on_marketing_mx.pdf |
| _version_ | 1848780852331282432 |
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| author | Ishak, Mohd. Shuhaimi Abdullah @ Chuah Hock Leng, Osman |
| author_facet | Ishak, Mohd. Shuhaimi Abdullah @ Chuah Hock Leng, Osman |
| author_sort | Ishak, Mohd. Shuhaimi |
| building | IIUM Repository |
| collection | Online Access |
| description | Islam is a religion that has economic and business system
s that are well defined and have proven their efficacy a
nd strength. In fact, Islam is a religious faith which cannot be separated from the realities of daily human activities, either religiosity, social or commercial. Given the scenario that commercial transactions are part and parcel of human daily activities, Islam provides a framework that shapes the moral and ethical behaviour of all commercial endeavours. Islamic teachings cover all commercial transactions, whether international or local. In
marketing practices, Islamic teachings embedded in the Qur
an and the traditions of the Prophet (saw) have a foundation that is based on equity and justice. With
this in mind, the paper attempts to identify
the salient characteristics of the Islamic perspective on the framework of marketing mix. The paper analyses the
five Ps of marketing mix which are product, price, promotion, place and people from the perspective of Islam. The paper adopts the methodology of evaluating the prevailing practices of marketing mix from an Islamic perspective with the sole aim to highlight the efficacy and strength of an Islamic ethical framework. Finally, the p
aper illustrates that Islam provides a framework for the creating and sustaining ofa strong ethical marketing culture |
| first_indexed | 2025-11-14T15:40:15Z |
| format | Proceeding Paper |
| id | iium-34070 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-14T15:40:15Z |
| publishDate | 2012 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-340702014-01-10T07:25:10Z http://irep.iium.edu.my/34070/ Islamic perspective on marketing mix Ishak, Mohd. Shuhaimi Abdullah @ Chuah Hock Leng, Osman BP173.75 Islam and economics HF5410 Marketing. Distribution of products Islam is a religion that has economic and business system s that are well defined and have proven their efficacy a nd strength. In fact, Islam is a religious faith which cannot be separated from the realities of daily human activities, either religiosity, social or commercial. Given the scenario that commercial transactions are part and parcel of human daily activities, Islam provides a framework that shapes the moral and ethical behaviour of all commercial endeavours. Islamic teachings cover all commercial transactions, whether international or local. In marketing practices, Islamic teachings embedded in the Qur an and the traditions of the Prophet (saw) have a foundation that is based on equity and justice. With this in mind, the paper attempts to identify the salient characteristics of the Islamic perspective on the framework of marketing mix. The paper analyses the five Ps of marketing mix which are product, price, promotion, place and people from the perspective of Islam. The paper adopts the methodology of evaluating the prevailing practices of marketing mix from an Islamic perspective with the sole aim to highlight the efficacy and strength of an Islamic ethical framework. Finally, the p aper illustrates that Islam provides a framework for the creating and sustaining ofa strong ethical marketing culture 2012-04 Proceeding Paper NonPeerReviewed application/pdf en http://irep.iium.edu.my/34070/1/Izmir.jpg application/pdf en http://irep.iium.edu.my/34070/5/Islamic_Perspective_on_marketing_mx.pdf Ishak, Mohd. Shuhaimi and Abdullah @ Chuah Hock Leng, Osman (2012) Islamic perspective on marketing mix. In: International Conference on Business and Management, 27-28 April 2012, Izmir, Turkey. (Unpublished) |
| spellingShingle | BP173.75 Islam and economics HF5410 Marketing. Distribution of products Ishak, Mohd. Shuhaimi Abdullah @ Chuah Hock Leng, Osman Islamic perspective on marketing mix |
| title | Islamic perspective on marketing mix |
| title_full | Islamic perspective on marketing mix |
| title_fullStr | Islamic perspective on marketing mix |
| title_full_unstemmed | Islamic perspective on marketing mix |
| title_short | Islamic perspective on marketing mix |
| title_sort | islamic perspective on marketing mix |
| topic | BP173.75 Islam and economics HF5410 Marketing. Distribution of products |
| url | http://irep.iium.edu.my/34070/ http://irep.iium.edu.my/34070/1/Izmir.jpg http://irep.iium.edu.my/34070/5/Islamic_Perspective_on_marketing_mx.pdf |