Islamic perspective on marketing mix

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Islamic perspective on marketing mix

Islam is a religion that has economic and business systems that are well defined and have proven their efficacy and strength. In fact, Islam is a religious faith which cannot be separated from the realities of daily human activities, either religiosity, social or commercial. Given the scenario th...

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Bibliographic Details
Main Authors:	Ishak, Mohd. Shuhaimi, Abdullah @ Chuah Hock Leng, Osman
Format:	Article
Language:	English
Published:	The Social Sciences Research Society 2012
Subjects:	BP173.75 Islam and economics HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/34063/ http://irep.iium.edu.my/34063/1/Islamic_Perspective_on_marketing_mx.pdf

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