A roadmap for CRM success : in light of the technology CSFS

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A roadmap for CRM success : in light of the technology CSFS

The primary objective of this paper is to develop a conceptual framework that depicts the impact of technology related critical success factors (CSFs) on customer relationship management (CRM) success, namely, customer satisfaction. This paper uses a qualitative methodology that comprises of a comp...

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Bibliographic Details
Main Authors:	Jan, Muhammad Tahir, Omar, Azura, Zain, Osman M., Abdullah, Kalthom
Format:	Article
Language:	English
Published:	JM Publishers 2011
Subjects:	H Social Sciences (General)
Online Access:	http://irep.iium.edu.my/3372/ http://irep.iium.edu.my/3372/4/Our_article_Tahirjan.pdf

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