Advertisement effectiveness and choice of fast food restaurant: an exploratory study of Malay Muslim consumers

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Advertisement effectiveness and choice of fast food restaurant: an exploratory study of Malay Muslim consumers

The purpose of this paper is to explore customer’s views on fast food restaurants advertising. Data were collected by using convenient sampling method from Klang Valley area, Malaysia. 350 questionnaires were distributed and recorded with a response rate of 85 per cent. The result of the research sh...

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Bibliographic Details
Main Authors:	Haque, Ahasanul, Sayyed Ahmad, Mohd. Ismail
Format:	Monograph
Language:	English
Published:	s.n 2012
Subjects:	HB801 Consumption. Demand
Online Access:	http://irep.iium.edu.my/33603/ http://irep.iium.edu.my/33603/1/EDW_A10-181-0728..pdf

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