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Measuring consumer based brand equity sportswear market in Malaysia

Today's sportswear industry is booming in Malaysia. Sportswear items became a common and popular category of consumer goods as it gives young people a more relaxed lifestyle and greater comfort. Consumers wear athletic apparel not only in sports activities alone, but also at home, in school, at...

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Bibliographic Details
Main Authors:	Mohd. Israil, Khaliq Ahmad, Islam, Rafikul
Format:	Monograph
Language:	English
Published:	s.n 2012
Subjects:	HB238 Competition. Production. Wealth HB801 Consumption. Demand
Online Access:	http://irep.iium.edu.my/33601/ http://irep.iium.edu.my/33601/1/EDW_A10-179-0726..pdf

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