Compliance to Islamic marketing practices among businesses
in Malaysia

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Compliance to Islamic marketing practices among businesses in Malaysia

Purpose – This research paper aims to explore the perceptions of Muslim consumers of the degree of compliance of Malaysian businesses to Islamic marketing practices and promotional strategies. Design/methodology/approach – The perceptions of the Muslim consumers were examined by distributing a se...

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Bibliographic Details
Main Authors:	Abdullah, Kalthom, Sayyed Ahmad, Mohd. Ismail
Format:	Article
Language:	English
Published:	Emerald Publishing Group 2010
Subjects:	HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/3317/ http://irep.iium.edu.my/3317/1/Compliance_to_paper_2010.pdf

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