The strategic planning process and current practices: A comparative empirical study of UMW Toyota Motor and Chemical Company of Malaysia

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The strategic planning process and current practices: A comparative empirical study of UMW Toyota Motor and Chemical Company of Malaysia

This article focuses on the strategic planning process and its best practices that is suggested by the literature and also applied by companies. The two cases studied in this paper are two prominent, non-competing companies operating in Malaysia namely UMW Toyota Sdn. Bhd. and the Chemical Company...

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Bibliographic Details
Main Authors:	Zandi Pour Joopari, GholamReza, Sulaiman, Mohamed, Mohammad Al Atiyat, Hala, Naysary, Babak
Format:	Article
Language:	English
Published:	Canadian Center of Science and Education 2013
Subjects:	HD28 Management. Industrial Management
Online Access:	http://irep.iium.edu.my/32570/ http://irep.iium.edu.my/32570/1/ASS_journal-_Toyota..pdf

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