Determinants of social networking software acceptance: a multi-theoretical approach

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Determinants of social networking software acceptance: a multi-theoretical approach

Understanding reasons why students use social media has become a major preoccupation of researchers in recent time due to the rate of its adoption among the present generation of students. Some of the few study on social media phenomenon employed a single theory as a framework in order to understand...

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Bibliographic Details
Main Authors:	Shittu, Ahmed Tajudeen, Madarsha, Kamal Basha, Nik Abdul Rahman , Nik Suryani, Tunku Ahmad, Tunku Badariah
Format:	Article
Language:	English
Published:	Universiti Malaya 2013
Subjects:	L Education (General)
Online Access:	http://irep.iium.edu.my/32373/ http://irep.iium.edu.my/32373/1/determinants.pdf

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