Assessing advertisement impact on consumers’ attitude: young consumers’ perspective

Assessing advertisement impact on consumers’ attitude: young consumers’ perspective

To attract a substantial amount of young consumers’ towards the fast food restaurant in recent time companies in Bangladesh are facing numerous challenges with spending huge amount of the budget every year on advertising to promote their products to influence consumers’ positive attitudes towards...

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Bibliographic Details
Main Authors: Rahman, Muhammad Sabbir, Kayadibi, Saim, Uddin, ANM Meshquat, Haque, Md. Mahmudul, Highe, Abdul Highe
Format: Article
Language:English
Published: TextRoad Publication 2013
Subjects:
HB801 Consumption. Demand
Online Access:http://irep.iium.edu.my/32218/
http://irep.iium.edu.my/32218/1/J._Basic._Appl._Sci._Res.%2C_3%287%29148-153%2C_2013.pdf

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