Operations strategy of a grocery chain in Malaysia
Convenient stores or mini-marts are becoming a common sight in many residential areas as well as town centers. They are usually located at the corner of a block of business establishments. This category of convenient stores is typically characterized by its size, the range of products they carry,...
| Main Author: | |
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| Format: | Proceeding Paper |
| Language: | English English |
| Published: |
2013
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| Online Access: | http://irep.iium.edu.my/32071/ http://irep.iium.edu.my/32071/1/99Speedmart_Case.pdf http://irep.iium.edu.my/32071/4/EISBN978-967-11030-1-21.pdf |
| _version_ | 1848780493540032512 |
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| author | Abdullah, Nur Anisah |
| author_facet | Abdullah, Nur Anisah |
| author_sort | Abdullah, Nur Anisah |
| building | IIUM Repository |
| collection | Online Access |
| description | Convenient stores or mini-marts are becoming a common sight in many residential areas as well as town centers. They are usually located at the corner of a block of business establishments. This category of convenient stores is typically characterized by its size, the range of products they carry, the target market and location, and its pricing strategy. This type of business model is flourishing as the number of players and the number of stores each player establishes has increased tremendously over the last 10-12 years. Before this wave of enterprising ventures, the only commonly known household name for smallish-neighbourhood convenient store was 7-eleven. We now saw more popular grocery chains such as 99 Speedmart®, Econsave, SaveMore, Billion and others. What is their success story? This case study explores the operations strategy of one the most aggressively growing grocery chain in Malaysia. |
| first_indexed | 2025-11-14T15:34:33Z |
| format | Proceeding Paper |
| id | iium-32071 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-14T15:34:33Z |
| publishDate | 2013 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-320712014-02-07T01:01:52Z http://irep.iium.edu.my/32071/ Operations strategy of a grocery chain in Malaysia Abdullah, Nur Anisah HF5460 Department stores. Mail order business. Supermarkets. Convenience stores Convenient stores or mini-marts are becoming a common sight in many residential areas as well as town centers. They are usually located at the corner of a block of business establishments. This category of convenient stores is typically characterized by its size, the range of products they carry, the target market and location, and its pricing strategy. This type of business model is flourishing as the number of players and the number of stores each player establishes has increased tremendously over the last 10-12 years. Before this wave of enterprising ventures, the only commonly known household name for smallish-neighbourhood convenient store was 7-eleven. We now saw more popular grocery chains such as 99 Speedmart®, Econsave, SaveMore, Billion and others. What is their success story? This case study explores the operations strategy of one the most aggressively growing grocery chain in Malaysia. 2013-06-20 Proceeding Paper PeerReviewed application/pdf en http://irep.iium.edu.my/32071/1/99Speedmart_Case.pdf application/pdf en http://irep.iium.edu.my/32071/4/EISBN978-967-11030-1-21.pdf Abdullah, Nur Anisah (2013) Operations strategy of a grocery chain in Malaysia. In: National Case Research Conference 2013, 20-22 June 2013, Sabah, Malaysia. |
| spellingShingle | HF5460 Department stores. Mail order business. Supermarkets. Convenience stores Abdullah, Nur Anisah Operations strategy of a grocery chain in Malaysia |
| title | Operations strategy of a grocery chain in Malaysia |
| title_full | Operations strategy of a grocery chain in Malaysia |
| title_fullStr | Operations strategy of a grocery chain in Malaysia |
| title_full_unstemmed | Operations strategy of a grocery chain in Malaysia |
| title_short | Operations strategy of a grocery chain in Malaysia |
| title_sort | operations strategy of a grocery chain in malaysia |
| topic | HF5460 Department stores. Mail order business. Supermarkets. Convenience stores |
| url | http://irep.iium.edu.my/32071/ http://irep.iium.edu.my/32071/1/99Speedmart_Case.pdf http://irep.iium.edu.my/32071/4/EISBN978-967-11030-1-21.pdf |