Customer relationship management approach for MyFamily system: a framework

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Customer relationship management approach for MyFamily system: a framework

CRM is an approach that is widely utilized by companies to increase the customer values and normally, it is adopted by business-oriented companies. There are various studies on the CRM which focused on developing customer-centric systems and strategies. Besides the business-oriented system, there...

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Bibliographic Details
Main Authors:	Kamaruddin, Zaleha, Othman, Roslina, Noordin, Mohamad Fauzan, Ismail , Amelia Ritahani, Zakaria, Noor Azura
Format:	Article
Language:	English
Published:	IDOSI Publications 2013
Subjects:	T58.5 Information technology
Online Access:	http://irep.iium.edu.my/31634/ http://irep.iium.edu.my/31634/1/Customer_Relationship_Management_Approach_for_MyFamily_System.pdf

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