Media credibility and its correlate with popular votes during elections

Researchers have been concerned with media credibility on several counts. One is the concern of media effects on the audience. The reasoning is that the more credible the media, the more effects the media are said to have on the audience. Media credibility is the degree of believability of the sourc...

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Main Authors: Syed Abdullah Idid, Syed Arabi, Wok, Saodah
Format: Proceeding Paper
Language:English
Published: 2005
Subjects:
Online Access:http://irep.iium.edu.my/31273/
http://irep.iium.edu.my/31273/1/2A-3_syed_arabi_fp.pdf
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author Syed Abdullah Idid, Syed Arabi
Wok, Saodah
author_facet Syed Abdullah Idid, Syed Arabi
Wok, Saodah
author_sort Syed Abdullah Idid, Syed Arabi
building IIUM Repository
collection Online Access
description Researchers have been concerned with media credibility on several counts. One is the concern of media effects on the audience. The reasoning is that the more credible the media, the more effects the media are said to have on the audience. Media credibility is the degree of believability of the source of information by the audience. This paper presents a longitudinal study on media credibility and relates the concept of media credibility to popular votes obtained during the general Malaysian elections. This paper traces the degree of credibility of two major media, newspaper and television. Specifically the paper has two main objectives, namely to gauge the level of media credibility over a period of time, and to analyze the changing credibility level of the specific media to the popular votes obtained during the general elections.
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institution International Islamic University Malaysia
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spelling iium-312732013-08-26T04:29:37Z http://irep.iium.edu.my/31273/ Media credibility and its correlate with popular votes during elections Syed Abdullah Idid, Syed Arabi Wok, Saodah H61.8 Communication of information Researchers have been concerned with media credibility on several counts. One is the concern of media effects on the audience. The reasoning is that the more credible the media, the more effects the media are said to have on the audience. Media credibility is the degree of believability of the source of information by the audience. This paper presents a longitudinal study on media credibility and relates the concept of media credibility to popular votes obtained during the general Malaysian elections. This paper traces the degree of credibility of two major media, newspaper and television. Specifically the paper has two main objectives, namely to gauge the level of media credibility over a period of time, and to analyze the changing credibility level of the specific media to the popular votes obtained during the general elections. 2005-07-13 Proceeding Paper PeerReviewed application/pdf en http://irep.iium.edu.my/31273/1/2A-3_syed_arabi_fp.pdf Syed Abdullah Idid, Syed Arabi and Wok, Saodah (2005) Media credibility and its correlate with popular votes during elections. In: International Conference on Mediamorphosis: Communication Technology and Growth, 13-14 July 2005, Sheraton Subang Hotel, Subang Jaya.
spellingShingle H61.8 Communication of information
Syed Abdullah Idid, Syed Arabi
Wok, Saodah
Media credibility and its correlate with popular votes during elections
title Media credibility and its correlate with popular votes during elections
title_full Media credibility and its correlate with popular votes during elections
title_fullStr Media credibility and its correlate with popular votes during elections
title_full_unstemmed Media credibility and its correlate with popular votes during elections
title_short Media credibility and its correlate with popular votes during elections
title_sort media credibility and its correlate with popular votes during elections
topic H61.8 Communication of information
url http://irep.iium.edu.my/31273/
http://irep.iium.edu.my/31273/1/2A-3_syed_arabi_fp.pdf