Inquisitions into the complain and the non-complain customers: the Malaysian customers’ insight

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Inquisitions into the complain and the non-complain customers: the Malaysian customers’ insight

This is an inquisition study on the behaviours of Malaysian customers who complain and those who do not. Data was acquired from 214 mature working students from two Universities using two approaches. The first approach was an email-based approach that resulted in 83 returned questionnaires which acc...

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Bibliographic Details
Main Author:	Md. Zain, Osman
Format:	Article
Language:	English
Published:	Centre for Promoting Ideas 2011
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/3118/ http://irep.iium.edu.my/3118/1/11.pdf

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