The importance of country-of-origin information and perceived product quality in Uzbekistan

The importance of country-of-origin information and perceived product quality in Uzbekistan

There has been a proliferation of studies on product perceptions based on the country of origin. Most of these studies were conducted in western or developed countries. Studies in the less developed nations are still scarce, especially research conducted in the former Soviet Union. With the disinteg...

Full description

Bibliographic Details
Main Authors: Zain, Osman M., Yasin, Norjaya Mohd
Format: Article
Language:English
Published: MCB University Press 1997
Subjects:
HF5410 Marketing. Distribution of products
Online Access:http://irep.iium.edu.my/3114/
http://irep.iium.edu.my/3114/1/COO_-_Uzbekistan.pdf

Similar Items

Similar Items