E-CRM features in the context of airline e-ticket purchasing: a conceptual framework

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E-CRM features in the context of airline e-ticket purchasing: a conceptual framework

During the past ten years the impact of the internet on channel selection has been dramatic and pervasive throughout the business world. Yet strong arguments can be made that few industries have been as invasively affected as has the airlines industry. Currently travelers increasingly choose the web...

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Bibliographic Details
Main Authors:	Ismail, Nor Alina, Hussin, Husnayati
Format:	Proceeding Paper
Language:	English English English
Published:	2013
Subjects:	T58.5 Information technology ZA4050 Electronic information resources
Online Access:	http://irep.iium.edu.my/31109/ http://irep.iium.edu.my/31109/2/Table_of_Content.pdf http://irep.iium.edu.my/31109/1/97.pdf http://irep.iium.edu.my/31109/7/husnayati_06518907.pdf

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