The role of customer satisfaction in enhancing customer loyalty in Malaysian Islamic banks

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The role of customer satisfaction in enhancing customer loyalty in Malaysian Islamic banks

This study examines the role of customer satisfaction in enhancing the loyalty of Muslim and non-Muslim customers in the Malaysian Islamic banking industry. Respondents are the customers (Muslim and non-Muslim customers) visiting the bank counters and have an account with Islamic banks. A total o...

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Bibliographic Details
Main Authors:	Amin, Muslim, Isa, Zaidi, Fontaine, Rodrigue Ancelot Harvey
Format:	Article
Language:	English
Published:	Routledge, Taylor and Francis Group 2010
Subjects:	HG1501 Banking
Online Access:	http://irep.iium.edu.my/3063/ http://irep.iium.edu.my/3063/1/Amin_et_al.%2C_2010.pdf

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