eSurvia: a web-based survey service using fuzzy conjoint analysis

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eSurvia: a web-based survey service using fuzzy conjoint analysis

Fuzzy conjoint analysis has been employs in many studies which involving the use of Likert-scale to represent linguistic terms. It is believed that the fuzzification of this Likert-scale is more representing the vagueness content on human subjectivity in giving judgment. In this paper, we present ou...

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Bibliographic Details
Main Authors:	Ayu, Media Anugerah, Mantoro, Teddy, Md. Tap, Abu Osman, Ismail, Siti Aisyah
Format:	Proceeding Paper
Language:	English
Published:	2010
Subjects:	T Technology (General) T58.5 Information technology
Online Access:	http://irep.iium.edu.my/2923/ http://irep.iium.edu.my/2923/1/ESurvia_05561389.pdf

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