eSurvia: a web-based survey service using fuzzy conjoint analysis

Fuzzy conjoint analysis has been employs in many studies which involving the use of Likert-scale to represent linguistic terms. It is believed that the fuzzification of this Likert-scale is more representing the vagueness content on human subjectivity in giving judgment. In this paper, we present ou...

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Main Authors: Ayu, Media Anugerah, Mantoro, Teddy, Md. Tap, Abu Osman, Ismail, Siti Aisyah
Format: Proceeding Paper
Language:English
Published: 2010
Subjects:
Online Access:http://irep.iium.edu.my/2923/
http://irep.iium.edu.my/2923/1/ESurvia_05561389.pdf
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author Ayu, Media Anugerah
Mantoro, Teddy
Md. Tap, Abu Osman
Ismail, Siti Aisyah
author_facet Ayu, Media Anugerah
Mantoro, Teddy
Md. Tap, Abu Osman
Ismail, Siti Aisyah
author_sort Ayu, Media Anugerah
building IIUM Repository
collection Online Access
description Fuzzy conjoint analysis has been employs in many studies which involving the use of Likert-scale to represent linguistic terms. It is believed that the fuzzification of this Likert-scale is more representing the vagueness content on human subjectivity in giving judgment. In this paper, we present our works in developing a web-based survey that provides service for analyzing the survey data using fuzzy conjoint analysis. We argued that this web-based survey will ease the distribution of the survey and the automatic data analysis provided will ease the survey owner in getting the meaningful result from the survey.
first_indexed 2025-11-14T14:24:18Z
format Proceeding Paper
id iium-2923
institution International Islamic University Malaysia
institution_category Local University
language English
last_indexed 2025-11-14T14:24:18Z
publishDate 2010
recordtype eprints
repository_type Digital Repository
spelling iium-29232011-09-22T00:23:57Z http://irep.iium.edu.my/2923/ eSurvia: a web-based survey service using fuzzy conjoint analysis Ayu, Media Anugerah Mantoro, Teddy Md. Tap, Abu Osman Ismail, Siti Aisyah T Technology (General) T58.5 Information technology Fuzzy conjoint analysis has been employs in many studies which involving the use of Likert-scale to represent linguistic terms. It is believed that the fuzzification of this Likert-scale is more representing the vagueness content on human subjectivity in giving judgment. In this paper, we present our works in developing a web-based survey that provides service for analyzing the survey data using fuzzy conjoint analysis. We argued that this web-based survey will ease the distribution of the survey and the automatic data analysis provided will ease the survey owner in getting the meaningful result from the survey. 2010 Proceeding Paper PeerReviewed application/pdf en http://irep.iium.edu.my/2923/1/ESurvia_05561389.pdf Ayu, Media Anugerah and Mantoro, Teddy and Md. Tap, Abu Osman and Ismail, Siti Aisyah (2010) eSurvia: a web-based survey service using fuzzy conjoint analysis. In: 2010 International Symposium in Information Technology (ITSim 2010) , 15 - 17 June 2010, Kuala Lumpur. http://dx.doi.org/10.1109/ITSIM.2010.5561389 doi:10.1109/ITSIM.2010.5561389
spellingShingle T Technology (General)
T58.5 Information technology
Ayu, Media Anugerah
Mantoro, Teddy
Md. Tap, Abu Osman
Ismail, Siti Aisyah
eSurvia: a web-based survey service using fuzzy conjoint analysis
title eSurvia: a web-based survey service using fuzzy conjoint analysis
title_full eSurvia: a web-based survey service using fuzzy conjoint analysis
title_fullStr eSurvia: a web-based survey service using fuzzy conjoint analysis
title_full_unstemmed eSurvia: a web-based survey service using fuzzy conjoint analysis
title_short eSurvia: a web-based survey service using fuzzy conjoint analysis
title_sort esurvia: a web-based survey service using fuzzy conjoint analysis
topic T Technology (General)
T58.5 Information technology
url http://irep.iium.edu.my/2923/
http://irep.iium.edu.my/2923/
http://irep.iium.edu.my/2923/
http://irep.iium.edu.my/2923/1/ESurvia_05561389.pdf