Organic food: a study on demographic characteristics and factors influencing purchase intentions among consumers
in Klang Valley, Malaysia

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Organic food: a study on demographic characteristics and factors influencing purchase intentions among consumers in Klang Valley, Malaysia

This study attempted to gain knowledge about consumers’ intention to purchase organic food products and their demographic characteristics. Data were collected in supermarkets within 3 different areas in Klang Valley, Malaysia using mall-intercept approach. A total of 177 respondents were generated....

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Bibliographic Details
Main Authors:	Ahmad, Siti Nor Bayaah, Juhdi, Nurita
Format:	Article
Language:	English
Published:	Canadian Center of Science and Education 2010
Subjects:	HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/2882/ http://irep.iium.edu.my/2882/1/ONLINE_VERSION_ORGANIC_IJBM.pdf

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