Organic food: a study on demographic characteristics and factors influencing purchase intentions among consumers in Klang Valley, Malaysia
This study attempted to gain knowledge about consumers’ intention to purchase organic food products and their demographic characteristics. Data were collected in supermarkets within 3 different areas in Klang Valley, Malaysia using mall-intercept approach. A total of 177 respondents were generated....
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Canadian Center of Science and Education
2010
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/2882/ http://irep.iium.edu.my/2882/1/ONLINE_VERSION_ORGANIC_IJBM.pdf |
| _version_ | 1848776067955818496 |
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| author | Ahmad, Siti Nor Bayaah Juhdi, Nurita |
| author_facet | Ahmad, Siti Nor Bayaah Juhdi, Nurita |
| author_sort | Ahmad, Siti Nor Bayaah |
| building | IIUM Repository |
| collection | Online Access |
| description | This study attempted to gain knowledge about consumers’ intention to purchase organic food products and their
demographic characteristics. Data were collected in supermarkets within 3 different areas in Klang Valley, Malaysia using mall-intercept approach. A total of 177 respondents were generated. The data obtained from the survey were analyzed using chi-square test, ANOVA, correlation analysis and multiple linear regression tests. Result indicated that the intention to purchase organic products were heavily influenced by the perception on organic product worth of purchase and the belief on the safety and health aspect of the product. Respondents were divided into organic buyers and non-buyers categories. Among the organic buyers majority consumers believed organic food to be healthier, tastier and better for environment compared to conventional food. |
| first_indexed | 2025-11-14T14:24:12Z |
| format | Article |
| id | iium-2882 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T14:24:12Z |
| publishDate | 2010 |
| publisher | Canadian Center of Science and Education |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-28822011-10-06T06:44:36Z http://irep.iium.edu.my/2882/ Organic food: a study on demographic characteristics and factors influencing purchase intentions among consumers in Klang Valley, Malaysia Ahmad, Siti Nor Bayaah Juhdi, Nurita HF5410 Marketing. Distribution of products This study attempted to gain knowledge about consumers’ intention to purchase organic food products and their demographic characteristics. Data were collected in supermarkets within 3 different areas in Klang Valley, Malaysia using mall-intercept approach. A total of 177 respondents were generated. The data obtained from the survey were analyzed using chi-square test, ANOVA, correlation analysis and multiple linear regression tests. Result indicated that the intention to purchase organic products were heavily influenced by the perception on organic product worth of purchase and the belief on the safety and health aspect of the product. Respondents were divided into organic buyers and non-buyers categories. Among the organic buyers majority consumers believed organic food to be healthier, tastier and better for environment compared to conventional food. Canadian Center of Science and Education 2010-02 Article PeerReviewed application/pdf en http://irep.iium.edu.my/2882/1/ONLINE_VERSION_ORGANIC_IJBM.pdf Ahmad, Siti Nor Bayaah and Juhdi, Nurita (2010) Organic food: a study on demographic characteristics and factors influencing purchase intentions among consumers in Klang Valley, Malaysia. International Journal of Business and Management, 5 (2). pp. 105-118. ISSN 1833 - 8119 http://www.ccsenet.org/journal/index.php/ijbm/article/view/3857 |
| spellingShingle | HF5410 Marketing. Distribution of products Ahmad, Siti Nor Bayaah Juhdi, Nurita Organic food: a study on demographic characteristics and factors influencing purchase intentions among consumers in Klang Valley, Malaysia |
| title | Organic food: a study on demographic characteristics and factors influencing purchase intentions among consumers
in Klang Valley, Malaysia |
| title_full | Organic food: a study on demographic characteristics and factors influencing purchase intentions among consumers
in Klang Valley, Malaysia |
| title_fullStr | Organic food: a study on demographic characteristics and factors influencing purchase intentions among consumers
in Klang Valley, Malaysia |
| title_full_unstemmed | Organic food: a study on demographic characteristics and factors influencing purchase intentions among consumers
in Klang Valley, Malaysia |
| title_short | Organic food: a study on demographic characteristics and factors influencing purchase intentions among consumers
in Klang Valley, Malaysia |
| title_sort | organic food: a study on demographic characteristics and factors influencing purchase intentions among consumers
in klang valley, malaysia |
| topic | HF5410 Marketing. Distribution of products |
| url | http://irep.iium.edu.my/2882/ http://irep.iium.edu.my/2882/ http://irep.iium.edu.my/2882/1/ONLINE_VERSION_ORGANIC_IJBM.pdf |