Extended hierarchy-of-effect model and its application on
Islamic reality shows towards Malay community in Malaysia

QR Code

Extended hierarchy-of-effect model and its application on Islamic reality shows towards Malay community in Malaysia

This paper tries to explore the possibility of applying the Hierarchy-of-Effect-Model (Zajonc, 1980) on Islamic reality shows towards Malay community in Malaysia, which is a new phenomenon, compared to the other existing reality shows that are mushrooming. The objectives of the study are (1) To find...

Full description

Bibliographic Details
Main Authors:	Wok, Saodah, Ismail, Rizalawati, Azman, Zakirah, Latif, Siti Sakinah
Format:	Proceeding Paper
Language:	English English
Published:	2012
Subjects:	H61.8 Communication of information
Online Access:	http://irep.iium.edu.my/28441/ http://irep.iium.edu.my/28441/1/Extended_Hierarchy_PAPER_2472012.pdf http://irep.iium.edu.my/28441/4/abstract_saodah.pdf

Similar Items

Exposure and influence of TV programmes on Malay Community in Malaysia : testing selective exposure theory and third-person effect theory
by: Ismail, Rizalawati, et al.
Published: (2012)

The mediating effect of attitude on e-wallet acceptance among Malaysians
by: Abdul Kadir, Hasnah, et al.
Published: (2019)

Perception, attitude and impact change after watching faith-based films: a comparative study
by: Wok, Saodah, et al.
Published: (2014)

Hijab wearing phenomenon among Muslim women in Malaysia: a quantitative study
by: Wok, Saodah, et al.
Published: (2014)

Perception, Attitude and Impact Change after Watching Faith-Based Films: A Comparative Study
by: Wok, Saodah, et al.
Published: (2014)

Internal customer satisfaction towards HRM practices and its influence on external customers and organisational outcomes
by: Wok, Saodah, et al.
Published: (2011)

Social media addiction and its influence on mental health among university students in cambodia: beyond the cultivation theory
by: Math, Kreya, et al.
Published: (2020)

Social media influence on Malay families resilience towards the challenges of Internet = Pengaruh media sosial ke atas dayatahan keluarga Melayu terhadap cabaran Internet
by: Wok, Saodah, et al.
Published: (2016)

Evaluation on the installation of the automatic lane barriers (alb) by campus community
by: Abdul Rahman, Mahfuzah, et al.
Published: (2018)

The influence of media on hijab wearing in Malaysia: a study among Malays = Pengaruh media terhadap pemakaian hijab di Malaysia: satu kajian di kalangan orang Melayu
by: A. Manaf, Aini Maznina, et al.
Published: (2019)

The effects of the installation of the automatic lane barrier (alb) implementation on the IIUM community
by: Abdul Kadir, Hasnah, et al.
Published: (2017)

Media credibility and its correlate with popular votes during elections
by: Syed Abdullah Idid, Syed Arabi, et al.
Published: (2005)

IIUM press customer survey 2011: perception and satisfaction
by: Wok, Saodah
Published: (2012)

Demographic information of IIUM graduates
by: Wok, Saodah
Published: (2014)

Maintaining family resilience among flood victims through new media usage
by: Wok, Saodah, et al.
Published: (2018)

Exploring the use of social media for information sharing during the 2014 flood in Malaysia
by: Tengku Mohd Azzman, Tengku Siti Aisha, et al.
Published: (2015)

Situational social support groups for information sharing in times of disaster: a case of 2014 floods in Malaysia
by: Ismail, Rizalawati, et al.
Published: (2018)

Factors influencing the usage of zero single-use plastic by IIUM community
by: Yuhani, Nor Shafiqizni, et al.
Published: (2019)

Matching types of social media sites (SNS) to motives and profile of youth in Malaysia
by: Wok, Saodah, et al.
Published: (2015)

Matching types of Social Media Sites (SNSs) to motives and profile of youth in Malaysia
by: Wok, Saodah, et al.
Published: (2014)

Levels of engineers participative decision-making in Tenaga Nasional Berhad
by: Hashim, Rahman, et al.
Published: (2015)

Communication networks, organizational contacts and communication power in grooming professionals for career success
by: Wok, Saodah, et al.
Published: (2014)

Mediating effect of communication power on the relationships between networking and career success: a structural equation modeling approach
by: Wok, Saodah, et al.
Published: (2017)

The mediating effect of attitude on factors affecting the recycling behavior of Malaysian youth
by: Wok, Saodah, et al.
Published: (2018)

The mediating effect of the Islamic religious personality on the relationship between the Islamic worldview and intercultural sensitivity among students
by: Noorfuad, Noorhannah, et al.
Published: (2018)

Individual innovativeness as a mediating factor between selected communication factors and career advancement in a Malaysian Islamic higher learning institution
by: Ilfandy, Ayub, et al.
Published: (2014)

Usage and satisfaction on Online-based motorcycle taxi services among Indonesian students
by: Wok, Saodah, et al.
Published: (2017)

The Effects of organizational change on students’ emotions
by: Rahmawati, Nada, et al.
Published: (2017)

Factors influencing employee silence in higher learning institutions in Malaysia: a preliminary study
by: Musa, Norimah, et al.
Published: (2019)

Matching the demographic and work profile of employees to workplace bullying and employee silence
by: Musa, Norimah, et al.
Published: (2019)

Usage and satisfaction of WhatsApp messenger application on Smartphone among IIUM students
by: Ali, Habib, et al.
Published: (2018)

Communicating and sharing working relationships with older employees
by: Wok, Saodah, et al.
Published: (2013)

Online newspapers use and homeland political participation potentials of the Nigerian students in Malaysia
by: Mustapha, Lambe Kayode, et al.
Published: (2014)

Setting agenda abroad: exploring the agenda-setting potential of homeland online newspapers on perceptions of elections issues among diasporic Nigerians in Malaysia
by: Mustapha, Lambe Kayode, et al.
Published: (2013)

Perceived credibility and consumption of homeland news among diasporic Nigerians in Malaysia
by: Mustapha, Lambe Kayode, et al.
Published: (2014)

Perceived credibility and consumption of homeland news among diasporic Nigerians in Malaysia
by: Mustapha, Lambe Kayode, et al.
Published: (2015)

Exploring the agenda-setting potential of homeland online newspapers on perceptions of elections issues among diasporic Nigerians in Malaysia
by: Mustapha, Lambe Kayode, et al.
Published: (2015)

Volatile but cue-laden: measuring agenda-setting in the online newspaper environment
by: Mustapha, Lambe Kayode, et al.
Published: (2015)

Online newspapers reporting of homeland politics to diasporic nigerians during the 2011 Nigerian presidential election: a perspective from Malaysia
by: Mustapha, Lambe Kayode, et al.
Published: (2014)

The impact of student’s motives for social media use and educational-information sharing on their academic performance: A pilot study among students in International Islamic University Malaysia (IIUM)
by: Jamalludin, Nur Hafifah, et al.
Published: (2017)